The Physical Web. Yeah, thats a good idea.

In the last week I've discovered the Physical Web from google, and I'm sold on the idea. Apart from the "what's around here" geeky stuff, it's a great idea for sensible 'distant' digital signage. For example, $dayjob is at the Pawsey Supercomputing Centre, but we don't plaster our URL over the visitor area - what if guests could be gently prompted to the right URL by beacon?

Again tonight (while watching WASO play the Indiana Jones score) I noticed a set of three A3 posters explaining to users of another part of the conference centre how to connect to wifi and download <exhibit> app. This isn't even Scott Jensen's complaint of a 'dos prompt on the browser' - it's more a dig out the index card from the library, then go to the dos prompt...